Polish FMCG market

„You praise foreign things, not knowing your own…”

Friday, 06 October, 2017
Polish food brands are not afraid to compete abroad
Mokate Cappucino sells its products on European markets and in such countries as South Africa, Japan, Maldives, Thailand, Colombia. Tymbark juices and soft drinks are available in nearly 30 countries, and the brand has become so popular in Romania that the company has launched its own bottling plants there. Maspex, the owner of Tymbark, also owns the popular Kubuś juice, sold, among others, in Turkey, Bulgaria and Moldova under the name Tedi. OSM Piątnica, on the other hand, is conquering the Baltic States, Romania, the USA, Canada and Russia, where our cottage cheese known as Hermio has become a real hit.

As shown by the data of the Ministry of Agriculture, the export of Polish foods in 2016 reached a record-breaking value of EUR 24 billion, which is above PLN 100 billion. Domestic companies are increasingly emphasizing their presence not just on European markets but on the Asian, American and African markets as well. This would be impossible without the technological revolution which has taken place over the recent years. Without it, it would not be possible to meet the stringent quality requirements.

DOOR-OPENING TECHNOLOGIES

The restrictions faced by food producers are well exemplified by the dairy market. At OSM Piątnica, the product storage time between leaving the production line and loading does not exceed 48 hours, and additional challenges are short shelf life and high frequency of orders placed by customers.

In 2009, the company became one of the first dairy producers in Poland to receive the International Food Standard certificate-confirming the fulfillment of the highest international food quality and safety standards, as well as rights to export goods to the Russian Federation. This was achieved, among others, due to investment in the advanced ERP system. This system is necessary for production settlement and optimization, as well as support to the hazard analysis and critical control points (HACCP), and the flagship function of product batch tracking. The system enables electronic inspection of the history of a selected product batch and ensures ongoing control of stock volumes with accuracy of a single pallet, which was one of the things that enabled the company to receive the International Food Standard certificate.

Moreover, it is worth stressing that in the case of the production of e.g. dairy products, the hygienic regime covers not only the products themselves but also their packaging, and their condition is monitored both at the beginning and at the end of the technological process. This is extremely important from the viewpoint of exports to foreign markets, such as, in particular, the Russian market, whose standards are different from the EU ones.

Thanks to the ERP system, the process of production at OSM Piątnica is fully automated and computer-controlled, beginning from the supply of milk (automatic collection of milk samples from suppliers and digital transfer of data from acceptance to the raw material purchase settlement system) through processing rooms, boilers and raw material processing tanks, to packing machines and ready product palletizing robots. The entire raw material circulation is supervised by an automatic system washing and disinfecting all devices in the production cycle. 

WE WIN THROUGH QUALITY AND GOOD PRICE

Currently, Poland is the eighth largest exporter of agri-food products in the EU and one can conclude that food with the „made in Poland” label is becoming the specialty of our country on foreign markets. In the TOP50 2016 list, prepared by BZ WBK, the agri-food sector accounts for as much as 14 out of 50 Polish industries with the greatest chances for success in exports. This result is due to relatively low labour costs and numerous technological investments in the sector, not only determining the price advantages of Polish products but also making their quality comparable with Western European ones.

Therefore, there should be no wonder that the predictions for the food production industry are optimistic. According to data from the Polish Federation of Food Industry, the first quarter of 2017 had already been very good, and the entire sector has recorded an increase in exports by 10% percent year-on-year.


Andrzej Szubryt,
BPSC Specialist in Implementations in the Food Production Sector



tagi: Polish food , BPSC ,