Asda rolls back prices

Monday, 07 May, 2018 Food From Poland 31/2018
Asda in the UK says it will shift to even more of an everyday low price position to compete against discounters. The retailer predicted the market share of the discounters to grow by another 5% by 2022 and that it is determined to make the comparative cost of an Asda basket cheaper.
Asda also says it aims to step up its support for innovation among its private label suppliers. The supermarket retailer is set to launch Asda Innovation Awards and is also promising to match-fund new product development by new suppliers who bring exclusive product development to Asda.


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